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The outdated marketing practice of blocking customers no longer functions effectively in modern digital environments. Customers...

Making ethical choices is an important part of running a company that is ethical, and it's even more important in the fast-paced world of...

Every time you click "accept cookies" or answer a pop-up question or use a loyalty card a market study is being conducted. The continuous...

Global markets are attractive to the connected world of today but success paths often include cultural elements that we don’t expect. The...

Aritzia has always impressed me because it delivers high-quality items that appeal to customers who value thoughtful style. The brand...

Social media has evolved beyond sharing updates and photos because people now use it to connect with others who share their interests....

The prices of online shopping items change constantly throughout the world. Companies adjust their payment prices through pricing...

The fundamental principle of personal selling involves building authentic relationships with individuals, particularly when dealing with...

The "Place" framework in marketing discussions this week made me think of my recent search and purchase of an Oura Ring 4. The Oura Ring...

For this reflective blog post, I want to focus on a product I use regularly and am genuinely passionate about for its reliable,...

Consumer marketing has experienced a major transformation since the global pandemic started. Consumers today demand more than product...