Enhancing the Norvell At-Home Tanning Experience

For this reflective blog post, I want to focus on a product I use regularly and am genuinely passionate about for its reliable, professional-grade results: Norvell spray tan products, specifically their at-home self-tanning solutions.

The self-tanning market recognizes Norvell because its formulas create natural-looking bronze results without streaks that mimic professional spray tan effects. Their main value proposition focuses on providing a sunless alternative that avoids the orange tones and uneven fades commonly associated with other products. But despite its excellent color, there is one particular aspect that, in my opinion, still presents a notable challenge and a significant opportunity for improvement: achieving streak-free application and managing drying times for at-home users. Which this in fact can be an even bigger challenge for new consumers. I have had tons of practice using this product for years, and still haven’t achieved a thoroughly almost perfect tan.

The at-home mists and mousses from Norvell deliver excellent color results, but users may experience problems with inconsistent coverage, especially when applying to difficult areas such as elbows, knees, and knuckles. The extended waiting time creates stress about color transfer to clothing and uneven color development. Such improvements would transform the self-tanning process for numerous users.

A multi-stage framework is needed to identify user needs and develop an effective solution. This includes extensive user research, analyzing online reviews, forums, and surveys. Competitor analysis will examine how other brands like Black Label Sunless by Premier Collection and St. Tropez address application challenges, identifying existing solutions and gaps. This approach will help identify user needs and develop effective solutions.

Researching potential innovations and technological practicality will be the next stage of the framework. If we wanted a mist that was bigger, finer, and more evenly distributed, we'd have to look at better aerosol spray nozzle designs. Think about it: with the help of modern cosmetic chemicals, the tan may dry much more rapidly without sacrificing color or texture. Imagine, too, if an AR software for your phone could show you exactly where to spray while you do it. If we took the time to examine all these possibilities, we could find solutions that would be a game-changer.

I suggest creating an "Intelligent Application System" for Norvell's at-home self-tanning products based on this foundation.

1.    A redesigned applicator that has a wider-spraying nozzle for the product that is designed to provide streak-free, easy-to-use coverage, particularly in difficult-to-reach places.

2.    Create an augmented reality app that can assist users with the application by indicating locations that require additional product or verifying even coverage. Additionally, it could offer customized drying time estimates based on humidity and ambient temperature, which would ease transfer anxiety.

This intelligent application system would elevate Norvell's customer value proposition. Currently, Norvell offers professional-grade, natural-looking self-tanning results. The upgrade will provide a streak-free at-home tan that is consistently applied and worry-free. The product will deliver more than expected by providing users with a trustworthy application experience and high-quality results. This innovation will transform the self-tanning process into a pleasant and dependable beauty practice, which will boost customer loyalty and expand the market by resolving the main issues of inconsistent application and drying time concerns.